Full-time Direct Marketing Manager at MultiChoice | South Africa Jobs

Location: Gauteng
Publish Date: 15-04-2013
Expiry Date: 2013-04-18
Description:

Job Title : Direct Marketing Manager
Company MultiChoice
Location ? Country South Africa
Location ? Province Gauteng
Location ? Town / City Randburg
Job Type Permanent
Equity Status African candidates
Number of Positions 1
Special Requirements
Job Advert
Context Pay-TV Environment
Leading edge developing technological environment
Dynamic ever changing business environment
Complex products and standards
South African operation in a dynamic & global industry
Creative Industries
Customers Marketing, Sales, Analytics team servicing the South African.
All internal divisions; and associate companies particularly
Customer Care, Strategy, Finance, DStv Online, DStv Mobile
DStv Subscribers ? South Africa
hird party vendors & partners

Outputs Responsible for the automation and streamlining of the full range of complex processes required to plan, define, execute and analyse sophisticated multi-channel, multi-stage integrated direct marketing campaigns to deliver a consistent message to customers

Formulate & implement direct marketing strategies for customer retention:

Oversee the implementation and integration of DM from a business perspective.
Measure all campaigns to ensure closed loop marketing, on an ongoing basis.
Liaise with all identified partners to ensure single customer view per project timelines.
Formulate & manage an integrated customer communication plan /calendar and fulfill advisory role to internal customers.
Formulate and enforce business rules around customer communication.
Implement workflow processes to ensure efficient campaign executions per campaign.
Apply all contact controls + governance tasked.

Develop customer focused campaigns

Develop measurable integrated direct marketing communication strategies, updated to include strategic objectives.
Oversee operational execution across channels according to marketing plan.
Analyse data on an ongoing basis to identify X-sell and Up sell opportunities.

Apply specialist knowledge and skills as part of special project teams

Partner in the integration and implementation of loyalty or other specialty programmes according to project timelines.
Develop creative elements to support segment campaign objectives as required.

Ensure campaigns/data are measurable and analysed for future refinement.

Employee management: Through recruitment, development and performance management, up skilling
Demonstrate leading behaviors in line with MultiChoice?s business values i.e.. Customer Focus, Participation, Innovation, Mutual Respect, Performance Driven, Development
Education & Experience Tertiary qualification: Degree or equivalent with marketing as major.
4 ? 6 years related experience in the direct customer contact environment
Exposure call center environment beneficial
Understanding of segmentation approaches.
Campaign planning Campaign project management
Good understanding of direct marketing and ability to apply principles.
Good understanding of technical specs for marketing via social media, SMS, e-mail, web, mail, telephone, as well as integration with above-the-line campaigns
Report writing / communication skills
Presentation skills ? conduct supplier meetings, present campaign analysis.
Understanding of regulatory environment e.g. CPA, POPI,etc.

Competencies Multitasking ? Ability to manage several campaigns simultaneously
Resilience ? able to work consistently under pressure.
Communication skills ? written & verbal
Negotiation skills
Relationship Management
Leadership ability
Equity Statement
We are committed to Employment Equity when recruiting internally and externally. It is company policy to promote from within wherever possible. Therefore, please be aware that internal applicants will be considered first before reviewing external applicants, provided that this supports achievement of our Employment Equity goals.

How to Apply:

http://careers.multichoice.co.za/candidateapp/Job.aspx?Page=ViewJob&JobRef=251012-1&params=1ThBzPqvh2zfpxvdTb7HEYn5ZFhLMHjkoXk5Oy1h%2f1ozjhepzJAbsQUJPOjz25O1GBJpqwFALKbA9OzgSZhVCzAOw9GAUyXjfMk2wXgOKXfiSJiFTaYW%2bsDV63%2bB8gDM

Deadline: 18/04/2013

Source: http://www.south-africa.jobs-career-employment.com/management-administration-vacancies/full-time-direct-marketing-manager-at-multichoice/

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